Cookie Policy

What are cookies?

Cookies are small text files stored in your browser when you visit a website. They're used to remember preferences, measure how sites are used, and in some cases to track referrals between sites for commercial purposes.

Cookies we use

Essential cookies

These cookies are necessary for the site to function correctly. They include a cookie that records your cookie consent preference so you are not shown the consent banner on every visit. These cannot be turned off.

• up_cookie_consent — stores your accept/decline preference for optional cookies. Expires after 12 months.

Analytics cookies

If you accept optional cookies, we use analytics tools (including Google Analytics) to understand how the site is used: which pages are most visited, how long users spend on the site, and broadly where traffic comes from. This data is collected in aggregate and is not linked to identifiable individuals.

We use this information to improve the content and structure of the site — for example, to understand whether comparison pages are being found and used as intended.

Affiliate tracking cookies

When you click through to a listed betting operator from this site, we use affiliate tracking parameters in those links (such as UTM parameters and affiliate IDs) to attribute any resulting commission. This tracking is primarily URL-based, though in some cases cookies are also used by the operator's own platform.

We do not receive personal information about you from operators via these tracking mechanisms — we receive only aggregated click and conversion data.

Third-party cookies

Analytics and tracking services we use may set their own cookies. These are controlled by those third-party providers and are subject to their own privacy and cookie policies. You can opt out of Google Analytics tracking via the Google Analytics opt-out browser add-on.

Managing cookies

You can manage your cookie preferences at any time via your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect how the site functions.

You can also withdraw your consent for optional cookies by clearing your browser storage or by revisiting the cookie consent options on this site.

More information

For broader data handling information, see our Privacy Policy. For questions, use the contact form.