Legal

Privacy Policy

How we collect, use, and protect information when you visit Union Playroom. Last reviewed: June 2025.

Who we are

Union Playroom is an independent editorial comparison website. We review and profile UK-facing sports betting products for informational purposes. We are not a gambling operator, bookmaker, or financial services provider.

What information we collect

We may collect the following types of data:

  • Usage data: Pages visited, time on site, referring URL, browser type, and device type — collected via analytics tools for the purpose of understanding how the site is used and improving it.
  • Contact form submissions: If you use our contact form, we collect your name, email address, and message content solely to respond to your enquiry.
  • Cookie data: See our Cookie Policy for details of what cookies are used and what they track.

How we use your data

We use collected data to:

  • Understand site usage and improve content and navigation
  • Respond to contact form enquiries
  • Track affiliate link performance (click-throughs to listed operators), which does not involve collecting personal details

We do not sell your personal data to third parties. We do not use your data for direct marketing without explicit consent.

Third-party services

We use third-party tools including analytics platforms (such as Google Analytics) and affiliate tracking services. These services may place their own cookies and collect anonymised usage data. We have no control over those third-party data practices — please refer to the relevant privacy policies of those services.

When you click through to a listed betting operator via our site, you are leaving Union Playroom. Any data you provide to that operator is governed by their privacy policy, not ours.

Cookies

We use cookies for analytics and affiliate tracking. You can manage your cookie preferences via our cookie consent banner. See our full Cookie Policy for details.

Data retention

Contact form submissions are retained for up to 12 months and then deleted unless there is an ongoing correspondence reason to retain them longer. Analytics data is retained in aggregate form and not linked to identifiable individuals.

Your rights

Under UK GDPR, you have the right to request access to any personal data we hold about you, to request correction or deletion, and to object to certain processing activities. To exercise these rights, please use our contact form.

Children

This site is intended for adults aged 18 and over. We do not knowingly collect data from individuals under 18. If you believe a minor has submitted personal data to us, please contact us so we can delete it.

Changes to this policy

We may update this policy from time to time. Material changes will be noted on this page with an updated review date.

Contact

For privacy-related queries, please use our contact form.